June 8th, 2012
With the recession taking over corporate America, the competition has gotten tougher and every corporate is doing its best to enhance brand value and recall, and retain existing customers, without burning advertising dollars. One method of enhancing brand value and retaining customers is to give away corporate gifts that can be used in daily life.
These corporate gifts can be corporate logo gifts (gifts that carry the corporate logo) and “Thank you business gifts,” which also carry the corporate logo and are given away as an expression of gratitude. Such gifts are typically given to customers, vendors, business associates, channel partners and even to the public, budget permitting. Here are the advantages of such corporate logo gifts:
1. Every time a customer uses the gift, he is reminded of the company because the gift carries the company’s logo. This ensures that the company logo is ingrained in the user’s mind and makes the user recall the brand every time he makes a purchase (of products similar to the company’s products).
2. Corporate logo gifts can also be given at the product launch stage. This helps the company grab a slice of the market and rope in new customers.
3. Thank You business gifts also enhance customer loyalty. The customer feels indebted to the company after receiving the gift and feels that he should return the favor by buying the product. The gift also makes him happy because he gets a useful product for free.
4. If the corporate gift is very useful then it can help spread brand awareness. This is because the gift recipient’s friends and family will vie for the gift and in the process, become aware of the company’s products existence.
These are the main advantages of corporate gifts. Examples of corporate logo gifts are calendar, mouse pad, pens, desk objects, and more. Use this niche below-the-line advertising tactic to retain existing customers and see new ones walking in.